E-Commerce to Change the Face of Pharma Industry
The Shift From Pharma to E-Pharma
The growth and popularity of e-commerce have transformed the way businesses operate. Encompassing business to business (B2B), business to customer (B2C), and customer to business (C2B) transactions, e-commerce has proved to be a boon for many industries. One of the key sectors that have benefitted immensely from e-commerce in recent times is the Pharma industry. The fact that e-commerce is becoming an integral part of the Pharma Industry is evident when we look at the emergence of numerous online medical stores. With these online pharmacies, you can place your order with just a click and get the medicines and drugs delivered to your doorstep.
What If, Pharma Industry & E-commerce Go Parallel?
With e-commerce and related technology upgrades, pharmaceutical companies have been able to derive various other benefits. For example, pharma companies are now able to get a better idea about the available stock and demand for a particular medicine. Data sourced from online pharmacies provide the real-time view of the available stock and consumption trends. Based on this data, pharma companies can decrease or increase production. This would be useful for reducing costs and improving efficiency. With e-commerce, pharma companies have also been able to reduce costs related to warehousing. Earlier, pharma companies needed warehouses in every region, but with e-commerce, operations can be managed from a centralized location. Medicines and drugs can now be readily sourced from the manufacturing facility and delivered directly to the customer.
Consumer’s Relief Point
E-commerce has also improved interactions and communications between pharma companies and end-customers. Earlier, feedback from patients used to be routed through health care providers, but with e-commerce, patients can communicate directly with pharma companies. Such feedback is proving useful for new drug discovery and for improving the efficacy of existing drugs. It’s important to note that the role of doctors has not diminished due to e-commerce; rather, it’s just an improvement over the earlier system. With e-commerce and internet, patients can access information about drugs and medicines to better understand what the doctor ordered. This way, they are likely to take proper care of themselves and provide valuable inputs that would enrich the entire pharma ecosystem.
The Effective Medication For Pharma Companies i.e, RoadCast
Helping pharma companies derive maximum gains from e-commerce is RoadCast, a leading provider of workforce management and vehicle fleet management solutions. Pharma companies are using RoadCast’s advanced technology platform for various critical needs such as tracking delivery of medicines, monitoring of medical representatives, and inventory management. With RoadCast, pharma companies have been able to significantly improve their operational efficiency, boost growth and reduce costs wherever possible. By integrating RoadCast with their e-commerce initiatives, pharma companies can achieve the multiplier effect to unlock the full potential of e-commerce and other digital platforms.
For more information, log on to: www.roadcast.in